How it works

You supply DeO the content

Some Content Providers now have their content ripped and ready to go for streaming on-demand.  If your content is Ripped then you can simply supply us the content for upload to our platform.  In the case where your content exists in an off-line format, typically for distribution on DVD or CD, then our Professional Services division would be glad to Rip the titles as required for streaming.  If you so desire you can contract the services of a service bureau to complete the process for you at which point we would be glad to specify the requirements to them so that they can complete the process as required.

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We publish your content to the DeO Intelligent Media Deployment Platform

Once your content is uploaded to the DeO Intelligent Media Deployment Platform we ensure that your content is booked on the correct Media-shuttle prepared for launch.

This process is driven by the “Content Deployment Request” form found in our client log-in area.   It incorporates all the input that our Shuttle launch team has gathered from your team to ensure that the correct content is associated with the correct Media-shuttle along with the correct options for subscription terms and anti-piracy settings being offered to consumers.

We supply you with a Media-shuttle Trigger

Once published we can supply you with a generic Media-shuttle Trigger that works right out of the box, at which point you can proceed to integrate the Trigger into your various Internet sites or we can customize the trigger to more closely match your business processes.

We customize the Media-shuttle Trigger to satisfy your business requirements when necessary.

The Media-shuttle trigger is usually represented as a button or graphic appearing on a web site or in an email message that launches the request for a Media-shuttle.  Behind the trigger are the business processes required to complete the transaction and launch the Media-shuttle with the correct content and set of features and subscription terms.

The Media-shuttle trigger can be customized to fit your specific business requirements.  For example you may require credit card fulfillment and thus the trigger would launch a business process to capture the transaction data and wait for authorization prior to launching the Media-shuttle.  Our Professional Services team will gather all the pertinent data from your organization with regards to the inputs that we must gather from the consumer and what systems you require us to interface with.  We will deliver a completed trigger button with all the required functionality programmed “behind the click”.

You integrate the Media-shuttle Trigger into your various Internet sites for your clients to click on.

When our team has completed the Trigger customization process you will be supplied with a Media-shuttle trigger that is essentially a URL that your team can integrate into your web sites and other on-line marketing initiatives.  How you present the trigger is entirely up to you.  We can offer suggestions and guidance as required.  DeO does not add any complexity to your web site development or maintenance tasks as all the intelligence is behind the click.  Once the Media-shuttle is launched the automated process that requests the dispatch of a Media-shuttle has kicked in.