The DeO Media-shuttleTM
A DeO Media-shuttle
transports digital content, either video or audio found on the DeO
Intelligent Media Deployment PlatformTM. Content
Providers supply digital content to DeO Networks that is published to the
Intelligent Media Deployment Platform. When a consumer requests
content, the Deployment Platform dispatches a Media-shuttle
which transports or streams the specific content to the consumer. Each
Media-shuttle has all the content coordinates and packaging information
it needs to successfully deliver the requested content as per the
Content Providers design and, the consumers request including specifics
relating to subscription terms and seats purchased.
The Media-shuttle is a secure transport vehicle for
content that can be as transparent as the content provider wishes,
making consumption of the content by the end user intuitive and
effortless. DeO adds no complexity to the end user experience, only
value-added features.
“The media-shuttle can be replicated
as required with all value-added features intact ready for deployment
and consumption.”
A Media-shuttle can be customized or enhanced by
DeO Networks to suit the specific needs of the client. The
Media-shuttle can be visible for branding purposes or can be totally
embedded and thus transparent to the end user. Product bundling as well
as in-line promotion is also a reality.
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The content consumption flow or end user consumer
experience is defined by the business rules that the Content Provider
communicates to DeO.
As an example, a subscription scenario may be
similar to the following. The content is purchased, the user is
authenticated, a subscription is created and the Media-shuttle delivers
the content. The content delivery session is metered and monitored
by default, for audit and reporting purposes. In the case of
content monetized through advertising revenue instead of subscription,
the content delivery is simply metered and monitored for later reporting
purposes back to the advertising clientele.
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